
Sharing butler culture
Through the "Butler Bell" YouTube channel and more, it shares a butler's daily work, conduct, and spirit of hospitality.

The official media brand of Yuichi Ishii, the third chairman of the Japan Butler Association. It shares the true image of a butler and the spirit of hospitality unique to Japan with a wide audience.
Butler Bell is the official brand of Yuichi Ishii, the third chairman of the Japan Butler Association. Drawing on many years of serving clients in Japan and abroad as a butler, he continues to share the true image of a butler and the spirit of hospitality unique to Japan with a wide audience.
Through the "Butler Bell" YouTube channel and other outlets, he carefully introduces not only the visible side of refined service but also the discipline, conduct, and mindset behind it, delivering practical and in-depth content for those who want to learn manners and hospitality or are interested in the butler profession.
The work of Butler Bell is also an attempt to retell butler culture in a way that fits modern life. While honoring tradition, it carries the appeal of the butler on to the next generation through contemporary media such as video and social platforms.


Through the "Butler Bell" YouTube channel and more, it shares a butler's daily work, conduct, and spirit of hospitality.

It clearly conveys butler refinement that can be applied in everyday life, from table manners to poise and bearing.

It continues to pass the traditional way of the butler on to the next generation through modern media such as video and social platforms.

Yuichi Ishii, known as Butler Bell, is the third chairman of the Japan Butler Association. Under the ideals the Association upholds, his view of the butler lives on in its training approach.
The idea of "genuine hospitality" that Butler Bell shares is deeply connected to the conduct and mindset learned at Japan Butler Academy. For those who wish to study systematically after encountering the world of butlers, the Academy provides that pathway.
For details about Butler Bell's activities and content, please visit the official site.
Visit the Butler Bell official siteButler Bell is the official brand of Yuichi Ishii, the third chairman of the Japan Butler Association. Drawing on many years of serving clients in Japan and abroad as a butler, it continues to share the true image of a butler and the spirit of hospitality unique to Japan.
Through the "Butler Bell" YouTube channel and other outlets, it carefully introduces not only the visible side of refined service but also the discipline, conduct, and mindset behind it, offering practical and in-depth content for those who want to learn manners and hospitality.
Yuichi Ishii, known as Butler Bell, is the third chairman of the Association. Under the ideals the Association upholds, his view of the butler lives on in its training approach. For those who want to study systematically after encountering the world of butlers through video and articles, Japan Butler Academy provides that pathway.