Jumeirah Burj Al Arab 25th Anniversary

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25th Anniversary and Brand Evolution

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Since opening in 1999, Jumeirah Burj Al Arab has become a globally recognized symbol of excellence in tourism as a landmark shaped like an iconic dhow sail. The 25th anniversary is an important milestone for the Jumeirah brand, focusing on sustainable growth after announcing a new visual identity in early 2024.

Jumeirah continues to expand regionally and internationally in gateway cities and resort destinations while reaffirming its position as an industry-changing leader in luxury hospitality. In line with this growth strategy, new properties have been announced including Jumeirah Red Sea (Saudi Arabia), Jumeirah Marsa Al Arab (UAE), and Jumeirah Le Richemond Geneva (Switzerland).

Fusion of Arabian Cultural Hospitality and Butler Services

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COO and Interim CEO Thomas Meier comments, "As we celebrate 25 years since opening the iconic Jumeirah Burj Al Arab, we reflect on a legacy of excellence in luxury hospitality inspired by the warmth and generosity of Arabian culture."

This tradition of welcoming travelers and sharing culture and conversation is at the heart of Jumeirah's vision. By creating not just beautiful destinations but spaces that connect the world, properties remain global majlis (gathering places), providing opportunities for unique cultural connections with purpose.

25 Years of Memorable Events

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For 25 years, Jumeirah Burj Al Arab has captivated the world with dazzling events and awe-inspiring stunts that defy expectations, imagination, and gravity itself. As bold challenges on the helipad, in 2013 Skydive Dubai's His Excellency Nasser Al Neyadi successfully made the first skydiving landing on the helipad.

In 2005, Andre Agassi and Roger Federer played a tennis match above the clouds, and in 2017, Anthony Joshua and Seb Eubank faced off in the sky. In 2021, David Guetta performed a DJ set as part of the "United at Home" series supporting UNICEF and Dubai Cares, raising funds for students and teachers affected by the pandemic.

Butler Service Excellence and Brand Identity

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Jumeirah Burj Al Arab continues to set unprecedented standards of personalized luxury. Providing butler service in all suites and equipped with a fleet of bespoke Rolls Royce vehicles, this strategic significance clearly demonstrates the indispensability of butler services in luxury hospitality.

At Skyview Bar, the once world's most expensive cocktail "27.321" (inspired by the bar's location on the 27th floor at 321 meters height) was offered for 27,321 dirhams, embodying the value of butler services as core to brand identity.

Social Contribution and Sustainability Initiatives

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Beyond eye-catching luxury, Jumeirah Burj Al Arab is central to Jumeirah's ongoing commitment to being a good neighbor and protecting the places it calls home. The Dubai Turtle Rehabilitation Project (DTRP) is housed at this iconic hotel, functioning as part of Jumeirah's ongoing marine conservation efforts.

Through this project, thousands of endangered turtles have been rescued, rehabilitated, and returned to the wild, fulfilling social responsibility as a luxury hotel while extending butler service values of "spirit of service" to environmental protection.